WGNA Superfans - 30 Rock Challenge
Growing TV audience by empowering digital communities - "Involve the fans" - is the sine qua non of digital marketing today. That's why WGNA looked to Phoenix Productions to involve their 30 Rock SuperFans in a series which included series actress Katrina Bowden and writer Tracey Wigfield.
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WGNA Superfans - Buffalo Chicken Shake
Phoenix Productions created this cooking demo which quickly garnering the attention of over 200,000 SuperFans in just the first few weeks as well as the Huffington Post and Yahoo News who called the concoction "inspired".
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WGNA Superfans - Katrina Bowden Interview
Katrina Bowden, who plays Cerie on 30 Rock joined Tracey Wigfield on set to talk about her character.
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WGNA Superfans - Jacks Greatest Moments
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WGNA Superfans - Liz's Greatest Moments
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Stand Up To Cancer
Phoenix was heartened to create this video, which announced the formation of the "CLIO Dream Team," a working
collaboration of top creative industry professionals in support of SU2C's efforts.

Gatorade G-Series Fit
Gatorade, by way of Men's Health magazine, relied on Phoenix for a series of intensive fitness videos to help launch its new G-Series line of products.

Glamour: Flash Mob
Co-branded by Bloomingdales and Glamour magazine, Phoenix coordinated this impromptu flash mob to generate buzz and
excitement around their respective brands.

Plum TV
Recognizing an opportunity to better align Plum's image with its unique wealth of programming, Phoenix developed an identity package of logos, on-air promos, snipes, bugs and custom ad treatments, along with series branding and graphics packages using original sound design and music.
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Phoenix Productions saw room for Plum's network image to reflect its unique wealth of programming with a revised identity package.
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Cosmopolitan: Practice Safe Sun
Cosmo asked Phoenix to produce a video that profiles its role in advocating safe tanning practices for women.

Swarovski: 4 Passions, One Heart
The luxury brand challenged Phoenix, via Elle magazine, to produce this stunning video, which drenched Times Square
and Rockefeller Center in red satin and brilliant crystal in advance of Valentine's Day.

Sperry
Supplementing a campaign tailored by Glamour to promote Sperry's footwear collections specifically to its audience,
Phoenix spontaneously conceived this charming online commercial during an otherwise routine photo shoot.

Vaseline Men: Gym 2
Tapped again by Unilever to create an integrated ad campaign, Phoenix produced four HD television commercials, as well
as online and print media featuring former New York Giant Michael Strahan. Phoenix ultimately won a 2010 Silver Effie
Award for the campaign.
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Vaseline Men: On The Road
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The Daily Lowdown
This innovative daily content site needed branding and production, which Phoenix provided for its video channel,
as well as a three-part comedy series starring Olivia Munn.